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Up close and tight
Herb Lubalin’s typography has been described as ‘smashed’, but nothing about his arrangement of letters on a page is violent or accidental. His methods were the stuff of legend – and none involved a sledgehammer. Nothing goes to pieces. Rarely have complex typographic arrangements been so unified. Lubalin’s marker-pen comps on tracing paper were as decisive as finished artwork. With a razor blade, he customised serifs, ascenders and descenders to his liking – some letters barely touching, others lovingly intertwined. Few designers set text in Lubalin’s ligature-rich Avant Garde with the energy and clarity its designer brought to the page… |
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