Summer 2017

Paradise debunked

Design for the Corporate World 1950-1975

Edited by Wim de Wit
Design by Zoë Banther
Lund Humphries, £35

The consensus among designers is that the middle of the last century was the golden age of corporate design: consideration and restraint produced work that never aged, while clients afforded designers complete creative freedom and trusted their judgement implicitly. It all sounds idyllic. So it is interesting to come across a book that suggests otherwise.


Design for the Corporate World 1950-1975 (Lund Humphries, £35), edited by Wim de Wit. Designed by Zoë Banther.


Hannah Ellis, designer, educator, London

Read the full version in Eye no. 94 vol. 24, 2017


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 94 looks like at Eye before You Buy on Vimeo.

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